Do you watch movies, commercials, or TV shows? If you do, then you must have noticed that most of them use a lot of music.
However, there’s a cost attached to the utilisation of this music and the money earned from the use of such music is known as Sync Royalties. This gives you the right to use the music you have paid for freely.
Sync rights are coupled with music reproduction when coordinated with movies, television shows, advertisements, among others. For instance, the copyright of the song “Love” was recently sold by Royalty Exchange.
Many advertisement agencies and brands have requested to license the song (Love) for different purposes. The song has been used in movies like “Hotel for Dogs”, “Wedding Crashers”, and many more.
The song was also used in 2014 by Nissan in a commercial for the Nissan Leaf, and a fee of $200,000 was paid for rights. Also, Microsoft paid $125,000 to use the same song in France, Puerto Rico and Spain to promote Bing.
Sync licenses are essential for many different reasons. First, the recording artist and the songwriter both get paid.
Secondly, they depend less on radio airplay and popular trends, as the song isn’t bought for fans to stream, but to create a feeling. Thirdly, the cost of the license is negotiable.
According to the United Kingdom music industry association BPI, funds from sync licensing for films, TV, and video games keep increasing over the years.
OPEN OPPORTUNITIES FOR EVERYONE
One of the music revenue streams where both the recording artist and songwriter are rewarded equally is the sync royalties. Labels and recording artists get paid six times or more by streaming services compared to what they pay publishers and songwriters. But the amount paid for sync license is split equally between both parties.
Furthermore, smaller artists often benefit more from sync licensing. Those platforms concentrate more on hits because they aim at being more engaging and raise traffic volume in the process.
However, producers or brands in need of sync licenses do not care whether the artists behind the mick has 200 or a million fans. These people are only concerned about getting a song that works for their project.
A song that might not be streamed by young music fans may turn out to be the perfect ingredient to play in a movie scene or a commercial.
The need for music in commercials, films, and TV shows is at its peak. The total number of TV shows which are produced globally has doubled in past years. Not only have Hulu and Netflix decided to add original scripted shows, but movie production has also increased locally.
Today, advertisements take place every day, all thanks to the introduction of internet ads. Now, most companies seek to add a song to their ads; the movie industry uses songs in almost every movie as well.
Having known all about sync royalties, you should be able to spot out its importance to you as an artist, songwriter, or producer. This is one of the best ways to make money even without having a million fans.